OK so now for the anorak bit, forgive us for this but if we can’t wax lyrical about things we are passionate about here, where can we?

So the business cards are printed 2 colours, PMS 369 and Cool Grey 9, on a premium smooth uncoated stock Mohawk Navajo 270gsm from G F Smith (we could have used 352gsm but they went all a bit springy!) The stock is manufactured in a paper mill powered by the wind which is a quite a nice touch.

Once printed we left them to dry a little, then foil blocked them in our favourite satin silver foil using a CNC die to endure crisp detail. Then we embossed the “b” logo with a specially etched die to ensure deep and pronounced dots, similar to braille. After that we though it best to round corner the cards whilst creasing them. We think round corners are so much nicer than square ones, at the very least it prevents our business cards being used as toothpicks.  

These processes are replicated throughout our stationery suite including letterheads, compliment cards and sample packs, ask for one of them they really are rather beautiful.

We are also putting our logo on plate bags and the like, so if you get a proof delivered chances are it will be in one of these.

It’s been a long time coming but our new identity is now in production and in general use.

You’ve already seen the new website, don’t forget to fill in the sample pack request form so we can show you some beautiful print in a stunning box featuring foil blocking, special embossing, litho printing, silk screen printing and die cutting, oh and some delicate hand make up. Some may say a typical Benwells job!

For those of you that are interested the new identity is by Alistair Hall at We Made This, he’s also been good enough to take some great shots of the identity going through the factory these can be accessed via his flickr site

http://www.flickr.com/photos/alistairhall/sets/72157601343123253/

Our website has been designed by the good people at Breeze, who also took all the rather lovely pictures in the gallery.